Conference program
Join the International Conference on Communication Practice 2008, create your own network with participants from different countries and walks of life, search for new opportunities, share experiences and best practices, explore speakers, find a friend, …and enter the
NEW MEDIA IN PUBLIC RELATIONS AND COMMUNICATION
Monday, May 19th 2008
09.30 – 09.45 Welcome and overview of the conference
09.45 – 10.30 Keynote Speech: PUBLIC RELATIONS AND NEW MEDIA: Why the explosion in digital media is the biggest opportunity for PR since the invention of the press release (Richard Houghton, ICCO Executive Committee Member, Chairman of the Industry Working Party, Chairman of the PRCA (UK), CEO, Carrot Communications), UK)
10.30 – 11.30 Session 1: CHANGING FOCUS OF OUR WORK
- Making sense of the Social Media Ecosystem
(Elizabeth Albrycht, co-founder of New Communications Forum; lecturer at Institut Supérieur de Communication, Paris, France)
- What are we communicating?
(Rosanna D’Antona, Founder & Head of D’Antona&Partners, Italy)
11.30 – 12.00 Wrap-up Session
12.00 – 12.30 Coffee Break
12.30 – 13.30 Session 2: BEING EFFECTIVE IN NEW MEDIA
- "Managing Your Reputation Fitness...Emerging Trends in Online Research"
(Alan Hilburg, President, HillburgAssociates, United States of America)
- Conversation: Reinventing the relationship between companies and their customers
(Hugh Mason, Partner, Pembridge Partners LLP (UK); Director, Pembridge Asia Pte Ltd (Singapore))
13.30 – 15.00 Lunch
15.00 – 15.30 Golden Loaf Award Ceremony
15.30 – 17.00 Session 3: NEW MEDIA IN PUBLIC CAMPAIGNING
- The use of new media during Slovenia’s EU Council Presidency
(Anže Logar, MSc., Director, Government Communication Office, Slovenia)
- Internet and Blogs in Political Campaigning
(Marko Rakar, Chief Executive Manager, MRAK Services Ltd., Croatia)
- American public (election) campaigns
(State Senator of Massachusetts Marc R. Pacheco, State House, Boston, USA)
17.00 – 17.30 Wrap-up Session
20.00 Mingling Party
Tuesday, May 20th 2008
09.30 – 10.00 The New Media Market Presentations
10.00 – 11.00 Session 4: NEW DIMENSION OF MANAGING REPUTATION
- Search Engine Optimization - Targeted Internet Communications; PR and Marketing Communications Efforts to Web 2.0 audiences
(Susanne Minneker, Regional Manager D/A/CH, Business Wire, A Berkshire Hathaway Company)
- Protecting Reputation in New Media
(Nina Zidar Klemenčič, Specialist for Media Law, Attorney’s Office Zidar & Klemenčič, Slovenia)
11.00 – 11.30 Coffee Break
11.30 – 13.00 Session 5: NEW PR CHANNELS IN ACTION
- The Quiet Revolution
(Euan Semple, independent advisor, Social Computing for the Business World)
- "New media - fundamental changes it will bring upon the practice of PR, why embracing it is good for the profession? and the shift in power it will cause"
(Jai Xavier Prabhu David, Founder & CEO, PRHUB Integrated Marketing Communications Pvt. Ltd, India)
- The role of social networking
(Mustapha Ait Amnay Bouga)
13.00 – 13.45 Wrap-up Session
Conference will be chaired by:
- Mitja Blagajac, Project Director and Senior Consultant, SPEM Communication Group, Slovenia
- Jasna Suhadolc, Online Communications Consultant, Partner, Virtua, Slovenia
- Primož Žižek, Partner & Co-Founder of E-laborat; Director of Zavod Tovarna, novi mediji in multikultura, Slovenia
The official language of the conference is English.
The organizers reserve the right to make minor changes to the conference program.
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