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And how it was ... (Video is in Bosnian language - NTV Hayat)
This year’s awards for the development of the communication market “Golden Loaf” went to Michel Ogrizek from France, Ante Gavranović from Croatia and Public Information Office – Office of Prime Minister from Kosovo
Media Is a Strong Tool; No Matter Who Uses It
 (Portorož, Slovenia) One of the most important conclusions of the fifth International Conference on Communication Practice Portorož 2007 is that the development of new media brings, as well as to the profession as to its practitioners, a lot of challenges and at the same time a lot of opportunities to broaden the area of work and new ways to efficiently achieve the goals set. That was also the spirit of the “Golden Loaf” Award Ceremony for special contributions to the development of communication market and public relations profession. London School of Public Relations (LSPR) and Slovene Chamber of Public Relations (ZOJS) gave the awards for the second time. This year’s winners are Michel Ogrizek from France, Ante Gavranović from Croatia and Public Information Office – Office of Prime Minister in Kosovo.
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Michel Ogrizek, who started his career as a medical doctor, specialized in tropical medicine, has done an important job to successfully combine different professions, knowledge and experience in order to create the dialogue in the conflict zones, mostly training young doctors to communicate efficiently. Mr. Ogrizek who is also a former head of communications at the World Forum in Davos is now counseling leaders of international institutions and global corporations all around the world on strategic communications.
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Ante Gavranović is an expert in the area of journalism and media that is combining tradition and perspectives and at the same time monitoring trends of development in order to define lessons for the future. His work, specially the analysis of global media and new ways of working with media done recently, has a permanent value; not just for Croatia, but also for the whole region of SE Europe.
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Public Information Office – Office of Prime Minister in Kosovo has done an outstanding job in promoting PR profession and the importance of the education in communication area in last two years. By initiating and organizing educational programmes they have also developed the standards of communication on a higher level, comparative to EU standards. Undoubtedly they have brought new communication trends on Kosovo market and have been developing it on a long-term basis. |
On this occasion Božidar Novak, the president of Slovene Chamber of Public Relations (ZOJS) emphasized that communication stays one of the most important management functions. »Caring for the reputation, the strategic capital of organizations, depends also on the co-operation with media. That’s why we, communicators, have to make strategies for communication with media as creative as possible, we have to use all the potentials that new media is offering and to help publics in creating their own personal media experience. Media is a powerful tool, no matter who uses it – managers, NGOs, interested individuals or terrorists.«
At the conference, organized by LSPR and ZOJS, gathered about 140 professionals and practitioners from the field of public relations, communication and media profession. 21 speakers from Great Britain, United States, France, Germany, Serbia, and Slovenia unveiled their thinking about new perspectives of working with media and showed some of the best practices from this area.
Additional Information:
Maja Rečnik
phone. +386 (0)2 228 44 49
gsm: + 386 41 789 293
e-mail: info@portoroz-conference.com
www.portoroz-conference.com
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