Business  Objectives-Centred  Communication  Main  Topic  of  the Conference 

13 expert lectures, a roundtable discussion and variegated entertainment activities in the framework of the International Conference on Communication Practice Portorož 2006 
 
International Conference on Communication Practice Portorož 2006, which took place at the Grand Hotel Metropol Congress Centre in Portorož yesterday and today, ended with presentation of the most successful communication projects by five Slovenian PR agencies, members of the Slovene PR Agencies Association (ZOJS). Imelda Ogilvy, Studio 3S, Studio Kernel, Informa Echo, and SPEM Communication Group presented their practical cases of business objectives-centred communication. »Business-centred communication« was the main topic of the conference, on which participants could receive knowledge and share experience with a number of renowned foreign and  domestic  experts  such  as  Simon  Quarendon,  Secretary  General  of  the  International Communications Consultancy Organisation (ICCO); Volker Weber, PR advisor and lecturer at the Deuscher Academie für Public Relations; Marko Kryžanowski, CEO of Petrol; Ross Bethell, founder of Bethell  Associates,  a  London-based  strategic communication consultancy; Žiga Debeljak, CEO of Mercator Group; and others. 

This year’s conference, participated by some 120 partakers from the Central and SE Europe, was organised  by  the  London  School  of  Public  Relations  (LSPR)  and  the  Slovene  PR  Agencies Association  (ZOJS).  Taking  place  beside  13  expert  meetings  was  also  a  round  table  discussion entitled  “Business  objectives-centred  communication”,  led  by  Božidar  Novak,  Director  of  SPEM Communication Group and Chairman of the Slovene PR Agencies Association (ZOJS). Panellists, who  included  Sandi  Uranc,  Peter  Vadosz,  Volker  Weber,  Marko  Kryžanowski,  as  well  as  Mojmir Ocvirk, Regional Director of Development and Partner at Imelda Ogilvy, debated upon synergies and conflicts in cooperation between managers and communicators. 

International  Golden  Loaf  Awards  were  presented  in  the  framework  of  the  conference  to  five individuals and organisations whose contribution to the development of the communication market has been exceptional, for their commitment to work and contribution to a higher quality of work on the field of communication and PR.

Addditional information
info@portoroz-conference.com